With more than 30 years’ experience in healthcare marketing, Surge has an established track record of building top performing brands and growth strategies for healthcare organizations, technology companies, start-ups, and not-for-profit organizations. Surge was founded in 2007 based on a philosophy of giving clients the right strategy, then forming agile teams around that growth-centric strategic foundation to iterate, refine and execute. Surge works with a range of innovative companies who have gone from ideation and inspiration to awareness, growth, and revenue realization. Some of the recent clients served include: Mercy Health, INTEGRIS, MOgene, and PierianDx.
We bring your brand to life as a catalyst for growth
The Music Makers
And Dreamers of Dreams
We are the movers and shakers
Of the world for ever, it seems.”
– Arthur O’Shaughnessy, Ode
About Brad Herrick
With more than 30 years’ experience in healthcare marketing, Brad Herrick has an established track record of building top performing brands and growth strategies for healthcare organizations, technology companies, start-ups, and not-for-profit organizations. Brad founded Surge in 2007 based on a philosophy of giving clients the right strategy, then forming agile teams around that growth-centric strategic foundation to iterate, refine and execute. Brad and his team works with a range of innovative companies who have gone from ideation and inspiration to awareness, growth, and revenue realization. Brad served as head of digital strategy for one of the largest non-profit health systems in the country, Mercy Health, and was the outsourced Chief Marketing Officer for more than a dozen start-up companies, nurturing them through all phases of growth. Some of Brad’s recent projects include building the brand and growth strategy for a leading genomics technology company, PierianDx, and designing an experiential branding environment for INTEGRIS Health, an innovative regional health system in Oklahoma.
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A LITTLE OF WHAT WE DO
We specialize in brand strategy, design and activation for today’s innovators
We believe in branding from the inside out. We help innovators clarify a unique and compelling brand promise, wire that promise to their employees, and activate it with their customers. Our approach to branding is comprehensive, incorporating discovery, strategy, and activation though lead generation and creative campaigns.
- Competitive Audits
- Ideation Sessions
- Onsite Workshops
- Management Interviews
- Qualitative and Quantitative Research
- Market Assessments
- Brand Architecture
- Brand Planning
- Visual & Verbal Identity
- Value Proposition Development
- Digital and Content Strategy
- Go-to-Market Plans
- Lead Generation Campaigns
- Product Launches
- Go-to-Market Plan Execution
- Marketing Automation
- Website Development
- Experiential Marketing
- Digital and Content Marketing
- Public Relations
Need a Chief Marketing Officer?
Find out more about our CMO-as-a-Service program.
Some Of Our Specialties
While we work with all types of innovative companies, our core expertise comes from servicing the following Innovation Sectors:
Healthcare is going through one of the most transformative periods in American history. There is a rapid shift from episodic, acute care, and fee for service, to a new model of care based on prevention and proven outcomes. In this new world, your marketing strategy must adapt to reflect the ever-changing healthcare landscape.
- Innovative Health Systems
- Health Technology/Services Companies
- Biotech Companies
- Genomic Technology Companies
Surge delivers results for the most demanding tech innovators. We leverage years of experience working with B2B and B2C technology companies to deliver timely and agile marketing strategies. We can help you refine the user experience, solidify product messaging and positioning, and design and deliver integrated campaigns for lead generation.
- Software-as-a-Service (SaaS) Companies
- Hardware Companies
- Enterprise Technology Companies
- Consumer Technology Companies
Good Cause Innovators
Some of the most inspiring work we have done is for not-for-profit companies trying to transform the world. Our team can help you establish your brand, design a cause marketing campaign and build your donor base. We work with you to ensure your giving objectives are met through innovative campaigns that leverage technology donor engagement.
- Health System Foundations
- Fighting Cancer Causes
- Animal Welfare Causes
- Human Welfare Causes
Innovators Like You
If you are an innovative company that is seeking to break the boundaries of your industry, connect with us. Let’s get growing together.
“Wandering by lone sea-breakers
And sitting by desolate streams;
World losers and world forsakers,
On whom the pale moon gleams:”
We bring brands to life as a catalyst for growth
DROP US A LINE
Let’s chat over a beer, coffee or something a little stronger