Why We Do It

Every organization needs a reason for being, a stated creed, a living manifesto. As we seek to provide our clients with innovative thinking, the following principles guides our actions:

1. The old era of marketing is over. Buzz, Guerrilla, Social Media – whatever the latest catch phrase may be is secondary to the underlying strategy of creating real products and services that solve real problems with well-thought-out business models.

2. Spin is dead, too. Transparency is real and the average consumer is smarter than us. The best public relations strategy is to create an outstanding customer experience, listen to your customers frequently and intently, and then tell their story.

3. Technology is a good thing and we understand how to use it. It has ushered in a host of Web 2.0 tools that have the potential to dramatically enhance the customer experience. But technology is no panacea for bad strategy or a flawed business model.

4. We love to produce real things that make a real impact. Surge is committed to engaging with clients who believe in tangible outcomes and place the customer at the centerpiece of their strategy.

5. The term “branding” has been misused. New logos, ads, positioning and promotions are small ingredients in a brand experience. Branding involves how the customer experiences our clients’ products or services. True branding involves employee satisfaction, a myriad of customer touch points and an authentic customer voice. Branding is not a veneer of what should be; it is a reflection of what is.

6. We are confident in our knowledge but we have no attitude. We don’t always claim to have perfect ideas, but we promise to be a relentless catalyst to infuse our clients with fresh thinking, and will work tirelessly alongside them to make ideas happen.