SafeMed
Strategy, Branding, PR
The Challenge
Anvita Health, then SafeMed, had created a powerful clinical decision support engine that compared drug-to- drug and drug-to-condition variables to perform real-time safety checks. The company was in start-up mode and needed help putting a “face” on its powerful technology, positioning its products and services to the healthcare IT market, and gaining exposure as a valuable healthcare analytics solution. The company had no defined position, no sales tools, and virtually no awareness in the market.
The Response
We helped the company establish a strategic direction for its product posi- tioning, closely aligned to the Electronic Medical Record (EMR) and consumer health portal channels. We established a new brand identity, driven off the multi-dimensional nature of its analytics engine, and applied that identity across media - web, print, sales tools, event marketing. We then established an aggressive public relations effort to establish the company as a healthcare leader in healthcare analytics, closely partner- ing with Google to announce the integration into Google Health.
The Results
Anvita Health is now a major player in the healthcare analytics market with solid funding and an established revenue stream. It’s partnership with Google Health was widely promoted and helped to launch the company’s profile to new heights.
Services Utilized
- Product Positioning & Strategy
- Outsourced VP Marketing
- Digital Marketing
- Branding & Messaging
- Public Relations and Newsmaking