What We Do

In today’s digital, tweeting world, it is less about controlling your brand image than it is engaging authentically with your real brand voice. Surge Agency helps clients listen more intently to their employees and customers. Then we help them craft stories that are infused with real-world experience, emotion and “hook”. We make sure the internal and external stories are aligned tightly. Next, we help them engage more dynamically with their customers using a mix of traditional and digital channels. Finally, we work tirelessly to help them transform the customer experience during critical touch points – always listening and always refining. 

Listen

  • Voice of the Customer Research
  • Customer Touch Point Assessment
  • Market and Customer Research

Tell A Story

  • Messaging and Positioning
  • Public Relations and Story-Crafting
  • Brand Culture Documentaries

Engage

  • Social Media Strategy
  • New Service and Product Launches
  • Brand Engagement Strategy & Promotions

Transform the Experience

  • Customer Experience Management
  • Brand Loyalty Cultivation
  • Brand Champion Development

Insight Phase

Discovery: We start with a Surge knowledge session that identifies available data, learnings and research results, along with a brainstorm on the creative application of these insights. We define objectives, develop hypotheses and establish the framework for a plan or campaign based on client stakeholder input. During this stage, it’s important to maintain a good mix of insight-minded and imagination-minded stakeholders. We then identify knowledge gaps that need to be filled through existing or new research.