Mercy Health: The Digital Transformation of a Leading Health System
Like many large health systems, Mercy was a confederacy of 30-plus hospitals flung across a four-state region, each with its own name and regional marketing strategy. Mercy had the vision to know that as value-based care progressed, a fragmented branding approach would hinder long-term growth. After an outsourced VP of Marketing engagement for one of Mercy’s hospitals, Brad Herrick and Surge was retained to help facilitate Mercy’s digital transformation, which included more than 15 intranet sites, 20 external websites, lackluster social media and the launch of MyMercy, the system’s personal health record for patients. After a multi-year engagement, Mercy’s digital transformation helped to propel the 6thlargest Catholic healthcare system into one of the most recognized health brands in the country, including one of the fastest PHR adoption rates in Epic’s history.