Customer Strategy

Before a single marketing tactic is produced, we believe firmly that our clients undergo a Customer Experience Inventory that clearly documents how customers interact at every touch point in the organization. This brand experience is more important than any ad, direct mail piece or marketing campaign. Our complete Customer Experience Analysis includes:

• Customer Experience Mapping
• Voice of the Customer Research
• Online Usability Testing
• Quantitative Surveys

For clients with more complex customer channels, we offer the following services:

• Channel Analysis & Segmentation
• Channel Partner Recruitment
• Channel Optimization
  • Mapping the cost to deliver your products or services to specific channel segments against the revenue for each segment
  • Identifying attitudes, policies, and positioning that could be effecting your overall distribution efforts
  • Recruitment plans for new channels
• Channel Communications
  • Channel Toolkits that are easy to administer and achieve brand consistency
  • Channel communication that cuts through the clutter and get to the bottom line