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ABOUT SURGE

Surge is a marketing agency dedicated to innovators and disruptors. We don’t do status quo. It’s not in our DNA.

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August 14, 2018

An Important History Lesson for a Healthcare Innovator

My favorite Gandhi quote: “A small body of determined spirits fired by and unquenchable faith in their mission can alter the course of history.”

August 8, 2018

Apple $1 Trillion Mark Teaches Us A Good Lesson About Innovation and Marketing

A few days ago Apple made headlines by becoming the first publicly traded American company to be worth more than $1 trillion.  But a recent article in the New York Times reminds us that not too long ago, Apple was on the ropes. In the early 1990s, Apple shifted from being on the brink of bankruptcy […]

June 26, 2018

How to Determine the Right Marketing Strategy for Growing Your SaaS Business

I’ve worked with dozens of start-ups and established Software-as-a-Service (SaaS) companies and the central question for many of them is: How do I develop a marketing strategy to grow my business? My answer usually is: It depends on your strategy, product and pricing model. The truth is there is no “one size fits all” for […]

June 8, 2018

Parts Known and Unknown: What Storytellers Can Learn from Anthony Bourdain

Admittedly, I am no foodie. I never watch the food channel and can be seen occasionally driving through a White Castle’s drive through. However, as a former journalist, marketer, entrepreneur and storyteller, I can wholeheartedly say we lost a treasure recently when Anthony Bourdain took his own life. And there are lessons to be learned […]