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ABOUT SURGE

Surge is a marketing agency dedicated to innovators and disruptors. We don’t do status quo. It’s not in our DNA.

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August 8, 2018

Apple $1 Trillion Mark Teaches Us A Good Lesson About Innovation and Marketing

A few days ago Apple made headlines by becoming the first publicly traded American company to be worth more than $1 trillion.  But a recent article in the New York Times reminds us that not too long ago, Apple was on the ropes. In the early 1990s, Apple shifted from being on the brink of bankruptcy […]