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ABOUT SURGE

Surge is a marketing agency dedicated to innovators and disruptors. We don’t do status quo. It’s not in our DNA.

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October 17, 2018

When Two Brands Collide: Top 5 Brand Considerations for Health System Mergers and Acquisitions

Merger-mania continues in the healthcare sector, driven in part by several external factors – lower reimbursements, stagnant patient admissions, ongoing cost pressures, and the accelerated transition to value-based care. A recent merger that was just approved by the Vatican for Catholic Health Initiatives and Dignity Health, is a deal that would create the nation’s largest not-for-profit hospital […]